I’m Martha Asselin

A UX Designer in Boulder County, CO

I create thoughtful, user-centered experiences through research, design, and AI workflows

Open to work in Boulder & Denver metro areas or remote

CONTACT
RESUME

My Approach

Great design begins with understanding people.

I'm a curious, research-driven UX designer who approaches every project with a balance of creativity and analytical thinking. Guided by design principles and real user insights, I enjoy solving complex problems through collaboration and iteration. I’m also interest in how AI tools can support the creative process and enable designers to do their best work.

    • Claude.ai

    • ChatGPT

    • Relume

    • AI-supported research and synthesis

    • Content strategy optimization

    • Team training and adoption

    • Improving team workflows through AI

    • Prototyping (low & high fidelity)

    • Wireframes

    • Interaction design

    • Responsive design

    • Visual design

    • UX writing and microcopy

    • Accessibility design

    • Style guide creation

    • Site mapping

    • Data analysis

    • Data visualization

    • User interviews

    • Usability testing

    • A/B testing

    • Heuristic evaluation

    • Competitive analysis

    • Persona development

    • Journey mapping

    • Mentorship & Training

    • Strategic problem solving

    • Self starter

    • Continuous learner

    • Detail oriented

    • Collaborative and supportive

    • Clear communicator

    • Calm under pressure

    • Adaptable and resourceful

    • Figma

    • Sketch

    • InVision

    • Jira

    • Asana

    • Confluence

    • Wordpress

    • Squarespace

    • Basecamp

    • Google Workspace

Work

Green Chef

Improving user retention: data-driven onboarding redesign

See case study

Polly Banerjee Counseling

55% increase in client consultations: AI-enhanced UX design for mental health services

See case study

Amazon Subscribe and Save

Mobile app design for budget tracking and spending transparency

See case study