UX Design · Product & Project Management · AI Workflows

I design for purpose-driven organizations, leading with strategy and finding the potential in every problem.

I bring research depth, strategic clarity, and curiosity to every project, from discovery through delivery.

Available for work
04 projects · scroll ↓
(01)
Health TechUX DesignAI Workflow

Ourself Health — Integration-Ready Metrics System

Designed 21 pixel-accurate metric cards mapped to Apple Health and Fitbit conventions, enabling zero-rework engineering integration.

2025 · UX Designer & Consultant · Health Platform

Ourself Health app — individual health tracking
0 metrics
(02)
B2C E-commerceRetentionResearch-Led

Green Chef — Onboarding Redesign

Led research and iterative design for a retention-focused onboarding overhaul, pivoting direction based on usability testing. Shipped to production and adopted platform-wide.

2020 · UX/UI Designer · Subscription E-commerce

Green Chef onboarding redesign — desktop and mobile
0% Retention
(03)
HealthcareAI-EnhancedEnd-to-End

Polly Banerjee Counseling — Full Site Redesign

Solo end-to-end redesign including research, content strategy, and implementation. Used Claude.ai throughout, resulting in a 55% increase in consultation bookings within 6 months.

2024 · UX Designer & Consultant · Mental Health

Polly Banerjee Counseling website redesign
0% Bookings
(04)
UX ResearchInformation ArchitectureAI-Led Process

Mangala Shri Bhuti — Members Site Redesign

Led the full redesign of a Buddhist community members site, from user research through a complete information architecture overhaul. Case study in progress.

Spring 2026 · UX Research & Design Lead · Nonprofit Community Organization

Mangala Shri Bhuti members site
In Production

I lead projects from the first research question to final handoff.

Psychology background Research-first Discovery → Delivery AI-fluent Boulder, CO

With a background in psychology, leadership, and user research, I thrive in environments where collaboration and curiosity lead the process, from conducting user interviews to facilitating strategy sessions and translating insights into meaningful designs. In recent work I have taken on leadership roles, managing teams, aligning stakeholders, and shaping product decisions. I am also integrating AI into my workflow to support better research, ideation, and design decisions.

Martha Asselin, UX Designer based in Boulder, CO

Curious by nature. Grounded by design.

Outside of work you'll find me hiking a trail, tending to my garden, or pairing the perfect wine with a favorite dish. I believe creativity flows best when we stay connected to people, to nature, and to meaningful problems worth solving.

Based in Boulder, CO. Open to full-time, contract, and consulting roles. I work best where design has a real seat at the table.

Read the full story

Let's build something thoughtful together.

marthaasselin@gmail.com ↗

Role

UX Designer

Product Manager

Project Manager

Type

Full-time

Contract

Consulting

Location

Boulder, CO

Remote (US)