UX Design · Product & Project Management · AI Workflows

I design for purpose-driven organizations, leading with strategy and finding the potential in every problem.

I bring research depth, strategic clarity, and curiosity to every project, from discovery through delivery.

Available for work
04 projects
(01)
Health TechUX DesignAI Workflow

Ourself Health — Integration-Ready Metrics System

Designed 21 pixel-accurate metric cards mapped to Apple Health and Fitbit conventions, enabling zero-rework engineering integration.

2025 · UX Designer & Consultant · Health Platform

Ourself Health app — individual health tracking
0 metrics
(02)
B2C E-commerceRetentionResearch-Led

Green Chef — Onboarding Redesign

Led research and iterative design for a retention-focused onboarding overhaul, pivoting direction based on usability testing. Shipped to production and adopted platform-wide.

2020 · UX/UI Designer · Subscription E-commerce

Green Chef onboarding redesign — desktop and mobile
0% Retention
(03)
HealthcareAI-EnhancedEnd-to-End

Polly Banerjee Counseling — Full Site Redesign

Solo end-to-end redesign including research, content strategy, and implementation. Used Claude.ai throughout, resulting in a 55% increase in consultation bookings within 6 months.

2024 · UX Designer & Consultant · Mental Health

Polly Banerjee Counseling website redesign
0% Bookings
(04)
UX ResearchInformation ArchitectureAI-Led Process

Mangala Shri Bhuti — Members Site Redesign

Led the full redesign of a Buddhist community members site, from user research through a complete information architecture overhaul. Case study in progress.

Spring 2026 · UX Research & Design Lead · Nonprofit Community Organization

Mangala Shri Bhuti members site
In Production

I lead projects from the first research question to final handoff.

Psychology background Research-first Discovery → Delivery AI-fluent Boulder, CO

With a background in psychology, leadership, and user research, I thrive in environments where collaboration and curiosity lead the process, from conducting user interviews to facilitating strategy sessions and translating insights into meaningful designs. In recent work I have taken on leadership roles, managing teams, aligning stakeholders, and shaping product decisions. I am also integrating AI into my workflow to support better research, ideation, and design decisions.

Outside of work you'll find me hiking a trail, tending to my garden, or pairing the perfect wine with a favorite dish. I believe creativity flows best when we stay connected to people, to nature, and to meaningful problems worth solving.

Read the full story

Let's build something thoughtful together.

marthaasselin@gmail.com ↗

Role

UX Designer

Product Manager

Project Manager

Type

Full-time

Contract

Consulting

Location

Boulder, CO

Remote (US)