I design products from the first round of user research through launch, working closely with engineering and product. On small teams, I run the project too, so timelines and handoffs stay on track.
A project dashboard connected to Slack, Google Drive and email, where Claude drafts tasks from meeting transcripts and a person approves them.
5 days from first version to approved template
Case study is password protected.
21 health metrics matched to how Apple Health, Fitbit and Google Fit measure them, so device data can fill the same screens once syncing launches.
21 metrics designed and handed off in 4 weeks
A homepage and navigation redesign for a Buddhist community’s members’ portal, built from a member survey.
35 pages sorted into 7 categories
A full redesign of a counselor’s website that puts booking on the first screen.
+55% consultation bookings in 6 months
An onboarding tour that helps subscribers navigate their account page and place their first order.
+13% retention after launch
I studied psychology before I studied design, and I still start every project with how people think and make decisions.
My degree centered on mindfulness-based art therapy, so I pay close attention to how a page feels as well as how it works. Before UX, I worked for the founding wine family of the Walla Walla Valley, where membership had a four-year waitlist. My job was to make every part of the experience live up to the family name, from private events and the tasting room to ordering, shipping and member care.
Outside of work I restore antique Buddhist statues and take a lot of photographs.
Read the full storyI pick the method based on what the team needs to decide, whether that's interviews, a survey, usability testing or a card sort. Then I share what I learned in a form product and engineering can act on.
My background is in psychology, so I design around how people read, scan and decide. I keep screens quiet, labels plain and the next step easy to find.
Information architecture, flows and high-fidelity design, handed off in Figma with components, specs and notes for engineering. On small teams I often run the project too.
I use Claude for research synthesis, planning and checking my work, and Claude Code to build and refine designs. When I design AI features, a person reviews what the AI drafts before anything saves.
Open to full-time, part-time and contract roles. Based in Boulder, CO and available remotely across the US.
marthaasselin@gmail.com© 2026 Martha Asselin