UX design · Project management · Team & client collaboration

Design, strategy,
and delivery

I work in the space between design and delivery, aligning stakeholders, sharpening products, and keeping teams on track from first question to launch.

Martha Asselin, UX designer and project manager
Based in Boulder, Colorado · Remote (US)
Practice UX design · Project management
Open for Full-time, contract, consulting

Selected work

Four projects, four different roles

On two I was the designer inside an existing team. On two I ran the project and designed it. Each is listed with the role I actually held.

Subscription e-commerce Retention AI-assisted

Green Chef: Onboarding Redesign

Led research and iterative design for a retention-focused onboarding overhaul, pivoting direction based on usability testing. Shipped to production and adopted platform-wide.

+13% retention
Green Chef onboarding redesign, desktop and mobile
Ourself Health app, individual health tracking
Health tech Design systems

Ourself Health: A Metrics System Built for Integration

21 pixel-accurate metric designs mirroring Apple Health and Fitbit conventions, so engineering could integrate without rework.

0 redesign sprints at integration
Nonprofit Information architecture AI-assisted

Mangala Shri Bhuti: Members’ Portal Redesign

Ran the project from first conversation to handoff. Full homepage and navigation redesign for a Buddhist community portal, from user research through information architecture, mega menu design, and visual direction.

In production
Mangala Shri Bhuti members portal
Polly Banerjee Counseling website redesign
Private practice End-to-end AI-assisted

Polly Banerjee Counseling: Full Site Redesign

Ran the project from first conversation to handoff: research, content strategy, and implementation. An 8-site competitive audit fed a redesign that made booking the clearest action on the page.

+55% consultation bookings in 6 months

About

I hold the whole picture, from the first research question to launch

Psychology background Research-first Discovery → Delivery AI-fluent Boulder, CO

I'm a designer and project lead with a background in psychology and user research, so I start with people before I start solving problems. I take work from discovery through delivery and keep it coherent across stakeholders all the way to launch. AI runs through my process for research, synthesis, and design validation.

Read the full story

How I work

Research first, AI throughout

User Research

Interviews, surveys, usability testing, and card sorting, matched to what the project needs. Good research is the difference between solving the real problem and a guessed one.

UX & Interaction Design

Information architecture, user flows, wireframes, and prototypes. I design so people move through complex systems without much effort, working to WCAG standards so interfaces stay usable across devices.

AI-Assisted Workflow

I use Claude and other AI tools for research synthesis, content development, and design exploration. On the Polly Banerjee project, an 8-site competitive audit that would have taken days took a few hours.

Project & Client Leadership

Scoping work, running timelines, and translating between what clients ask for and what the team builds. I have led projects solo and inside cross-functional teams.

Get in touch

Open to full-time, contract, and consulting roles. Based in Boulder, CO and available remotely across the US.