Hello!
I’m Martha Asselin,
a UX Designer & Consultant
I design for purpose-driven organizations, leading with strategy and finding the potential in every problem.
Work
Ourself Health
Placeholder to Production: Designing a Health Metrics System for a Health Tracking App
Green Chef
19% Retention Increase: Redesigning Onboarding to Keep Green Chef Subscribers Engaged
Polly Banerjee Counseling
55% increase in client consultations: AI-enhanced UX design for Counseling Services
My Approach
I'm a UX designer and consultant who leads with strategy and brings both structure and heart to every project. With a background in psychology and user research, I start with people before I start solving.
I believe every project holds more potential than it arrives with. My job is to find it.
Skills
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Claude Design
ChatGPT
Figma Make
AI-supported research
Prompt design
Content strategy optimization
Team training and adoption
Improving team workflows through AI
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Prototyping (low & high fidelity)
Wireframes
Interaction design
Responsive design
Visual design
UX writing and microcopy
Accessibility design
Style guide creation
Site mapping
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Data analysis
Data visualization
User interviews
Usability testing
A/B testing
Heuristic evaluation
Competitive analysis
Persona development
Journey mapping
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Mentorship & Training
Strategic problem solving
Self starter
Continuous learner
Detail oriented
Collaborative and supportive
Clear communicator
Calm under pressure
Adaptable and resourceful
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Figma
Sketch
InVision
Jira
Asana
Confluence
Wordpress
Squarespace
Basecamp
Google Workspace